As I Am JBCO Smoothie - 

Created with thoughtful care for your hair with ceramides using nano-technology to provide you with a smoothie, that is lightweight but has strong hold. Best in class, As I Am JBCO Smoothie will infuse your hair and scalp with Jamaican Black Castor Oil as well as essential Vitamin E & Vitamin C.

Directions

Section hair off and apply to damp or dry hair from roots to tips. Start with a small amount and increase based on thickness of hair. Do not rinse out. Use once to twice a week for best results with the AIA JBCO Leave-In conditioner.  Delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake formula moisturizes and conditions. Say goodbye to residue build-up with this light weight, hydrating formula.

Ingredients

Aqua/Water/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Polysorbate 60, Ricinus Communis (Castor) Seed Oil, Ceramide NG, Ascorbic Acid, Linum Usitatissimum (Linseed) Seed Extract, Tocopherol, Hydroxypropyl Bispalmitamide MEA, Fragrance, Pectin, Phenoxyethanol, Behenyl Behenate, Caprylyl Glycol, Triethanolamine, Piroctone Olamine, Polyhydroxystearic Acid, Euphorbia Cerifera (Candelilla) Wax, Polyacrylamide, Laureth-9, PEG-400, Sodium Lauroyl Lactylate, PEG-3 Distearate, Sodium Lauroyl Glutamate, PEG-100 Stearate, Sodium Cocoyl Isethionate, Carbomer, Ceteareth-25, Cocamidopropyl Betaine, Sodium Benzoate.

Hydrating Lotion

A modern customized glycerin-infused moisturizer for severely dehydrated hair.

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.

GREAT FOR THE LITTLE NATURALISTAS IN YOUR LIFE, TOO!!!

Benefits

• Deeply hydrating
• Provides incredible softness
• Enables very easy root lifting when styling with a styling pick
• Allows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!)

Usage

For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

• Pump into palms and gently massage throughout clean, conditioned hair
• Apply on hair nearest the scalp to
  • Ease lifting with styling pick
  • Add lots of fullness
  • Discourage shrinkage
• Can be re-applied daily or whenever needed.

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Royal Jelly, Glucose, Lavandula Angustifolia (Lavender) Flower Extract, Phenoxyethanol, Equisetum Arvense Extract, Glycerin, Urtica Dioica (Nettle) Leaf Extract, Phenoxyethanol, Salvia Officinalis (Sage) Leaf Extract, Phenoxyethanol, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Cetyl Alcohol, Ceterayl Alcohol, Behentrimonium Methosulfate, Sodium Chloride, Lactoperoxidase, Glucose Oxidase, Fragrance/Parfum (Limonene), Potassium Sorbate, Dimethyl Stearamine

Jamaican Black Castor Oil with Vitamin C&E 

Cleanses and conditions while detangling and moisturizing with a special blend of natural ingredients that works to promote healthier hair lengths and a healthier scalp. This unique nano-blend of ceramides and Jamaican Black Castor Oil targets every hair strand for an even distribution of castor oil to help repair and restore hair & scalp health.

Directions

Wet hair thoroughly. Rub a liberal amount between palms and distribute throughout hair. Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Carefully detangle hair with a wide-tooth comb. Rinse well. Repeat only if necessary, to remove excessive product build up or for further scalp cleansing. Follow with conditioning.

Effectively cleanses hair and scalp without sulfates and harsh detergents. Hydrates dry hair for more vibrant, manageable natural coils and curls.

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol , Betaine, Linum Usitatissimum (Linseed) Seed Extract, Cetrimonium Chloride, Ricinus Communis (Castor) Seed Oil, Ascorbic Acid, Tocopherol, Behentrimonium Chloride, Phytosterols, Glycerin, Ceramide NG, Stearamidopropyl Dimethylamine, Polyquaternium-10, Potassium Chloride, Dipropylene Glycol, Phenoxyethanol, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Citric Acid, PEG-40 Castor Oil, Stearalkonium Chloride, Polyacrylamide, Sodium Benzoate, Laureth-9, PEG-400, PPG-1 Trideceth-6, Sodium Lauroyl Lactylate, PEG-100 Stearate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Cocamidopropyl Betaine, Fragrance, Sodium Cocoyl Isethionate, Ceteareth-25, Abies Balsamea (Balsam Canada) Resin, Piroctone Olamine.

Long & Luxe GroEdges - 4oz - With Pomegranate and Passion Fruit

Edge Controller

• Gives a long lasting hold to edges without flaking.
• Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair length.
• Contains Phytosterols, Aloe Vera, Pomegranate Juice, hydrolyzed Lupine Protein, and Saw Palmetto.

Ingredients

Aqua/Water/Eau , Aloe Barbadensis Leaf Juice*, Ceteareth-25, Glycerin, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, Punica Granatum Fruit Juice*, Maltodextrin, Acacia Senegal Gum, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Niacinamide, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Keratin, Hydrolyzed Keratin, Piroctone Olamine, Fragrance/Parfum, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Silica, Beta Vulgaris (Beet) Root Extract, Citric Acid, Red 33/C I17200, Benzyl Benzoate, Citral, Limonene, Linalool.

Hydrate and shine with Marula, Moringa, and Argan Oils

The Marula, Moringa, and Argan Oils impart mega shine to hair while hydrating the hair. Great for spraying on the dry skin during winter months. Anti-oxidant formula for healthy hair, scalp and skin.

  Benefits

• Imparts shine to hair
• Adds moisture to hair and scalp
• Contains all natural ingredients
• Sprayable via a spray pump
• Great for daily use as a finishing product

 Usage

• Hold the bottle 12 Inches away from head and spray on your hair for finishing shine.
• Also can be sprayed on the dry skin for moisturization.

Ingredients

Vitis Vinifera (Grape) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Oryza Sativa (Rice) Bran Oil, Glycine Soja (Soybean) Oil, Isopropyl Myristate, Butyrospermum Parkii (Shea) Butter, Sclerocarya Birrea Seed Oil, Moringa Oleifera Seed Oil, Argania Spinosa Kernel Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene, Linalool.

Long & Luxe GroHair Oil - 4oz - with Pomegranate seed oil, Passion Fruit Oil, Jamaican Black Castor Oil, and Beta-Sitosterol (Derived from Pine Tree)

Rejuvenates the scalp.

Promotes Hair Retention.

Ingredients

Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Glycine Soja (Soybean) Oil, Beta-Sitosterol, Punica Granatum Seed Oil, Passiflora Edulis Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract.  

Itchy flakes are no more!

Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff.

Cleanse and moisturize your scalp leaving your hair refreshed.

Benefits

• Fights Dry & Itchy scalp
• Fights Dandruff & Seborrheic Dermatitis
• Gently removes product build up and environmental impurities from the hair and scalp
• Reduces tangles and combing damage

Usage

For best results, use at least twice a week, or as directed by a doctor.

Shake well before use.

Apply by massaging onto wet hair and scalp.

Rinse and repeat.

Follow with As I Am Dry & Itchy Scalp Care Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment for best results.

Ingredients

Active Ingredient: 1.00% Zinc Pyrithione

Inactive Ingredients: Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Betaine, Cocamide MIPA, Sodium Cocoyl Isethionate, Cetyl Alcohol, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Glycerin, Caprylic Acid, Linum Usitatissimum (Linseed) Seed Extract, Glycol Stearate, Polyquaternium-10, Piroctone Olamine, Phenoxyethanol, Mentha Piperita (Peppermint) Oil, Quaternium-80, Caprylyl Glycol, Menthol, Propanediol, Ceteareth-60 Myristyl Glycol, Origanum Vulgare Leaf Extract, Tetrasodium EDTA

Dandruff has met its match! Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. This conditioner soothes Dry and Itchy scalp while detangling and moisturizing hair.

Benefits

• Fights Dry & Itchy scalp
• Fights Dandruff
• Moisturizes and Promotes Shine
• Strengthens and Repairs Hair 

Usage

For best results, use at least twice a week, or as directed by a doctor. Shake well before use. After shampooing apply by massaging onto wet hair and scalp. Follow with As I Am Dry & Itchy Scalp Care Leave-In Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment.

Ingredients

Active Ingredient: 1.00% Zinc Pyrithione

Inactive Ingredients: Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Betaine, Glycerin, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Fragrance/Parfum, Mentha Piperita (Peppermint) Oil, Phytosterols, Polyquaternium-37, Linum Usitatissimum (Linseed) Seed Extract, Piroctone Olamine, Quaternium-53, Stearamidopropyl Dimethylamine, Caprylic Acid, Quaternium-80, Polyquaternium-10, Propylene Glycol Dicaprylate/Dicaprate, Phenoxyethanol, Polyacrylamide, Caprylyl Glycol, Menthol, Propylene Glycol, PPG-1 Trideceth-6, Origanum Vulgare Leaf Extract, Citric Acid, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool

Jamaican Black Castor Oil with Vitamin C&E

As I Am® JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s best moisturizers, and curl boosters, will lock in precious moisture while

simultaneously defining your coils and curls. This rich formula built with nanotechnology will provide much longer lasting hold, minimize frizz, and maintain curl definition for days.

Directions

Apply As I Am® JBCO Leave-in Conditioner liberally throughout clean, detangled hair. While hair is still damp to wet, smooth Curling crème onto small sections from root to tip. Define each section by gliding hair between your thumb and forefinger,

rotating the ends around your fingertip to form a coil finish. Spray hair with AIA JBCO water if it begins to dry before you’re done. Air dry or use a hood dryer on low

setting. After hair is completely dry, fluff, separate or arrange coils and curls as desired.

Ingredients

Aqua/Water/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Ricinus Communis (Castor) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Linum Usitatissimum (Linseed) Seed Extract, Tocopherol, Ascorbic Acid, Ceramide NG, Polysorbate 60, Polyquaternium-10, Pectin, Polyquaternium-37, Behenyl Behenate, Propylene Glycol Dicaprylate/Dicaprate, Phenoxyethanol, Caprylyl Glycol, Polyhydroxystearic Acid, Euphorbia Cerifera (Candelilla) Wax, Piroctone Olamine, Polyacrylamide, PPG-1 Trideceth-6, PEG-100 Stearate, Laureth-9, Fragrance, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.

Remove the Dull.
Bring On the Shine!

At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.

Benefits

• Gently removes product build up and environmental impurities from the hair and scalp.
• Sulfate-free. Will not strip hair of the precious natural moisture that makes it thrive.
• Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.
• Safe for color-treated hair.
• After use, your hair will be ready to receive again all of the good things you give it for style and maintenance

Usage

• Wet hair thoroughly.
• Gently massage into lather throughout hair and scalp.
• Rinse well.
• Repeat as necessary.
• Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Use as needed on an intermittent basis with the other As I Am® cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.

Immediately after clarifying is the perfect time to experience intense conditioning with As I Am® Hydration Elation® Intensive Conditioner.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Glucose, Fragrance/Parfum (Limonene), Citric Acid, Potassium Sorbate, Lactoperoxidase, Glucose Oxidase, Sodium Chloride

Long & Luxe Strengthening Shampoo - 12oz - With Pomegranate and Passion Fruit

Hydrating Hair Wash

• Cleanses hair and scalp gently and adds moisture.
• Reduces tangles and combing damage.
• Strengthens hair for longer hair lengths.

Ingredients: Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice*, Glycerin, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI 17200, Polyacrylamide, Benzyl Benzoate, Limonene, Linalool.  

Long & Luxe Conditioner - with Pomegranate and Passion Fruit

Strengthening and hydrating treatment

• Detangles hair.
• Moisturizes hair, scalp, & strengthens hair.
• Smooths cuticle layers.
• Promotes shine.
• Rejuvenates the scalp and hair.
• Helps promote healthy hair growth for longer hair length.

Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths.

Directions: Distribute conditioner throughout hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly

For Deep Treatment: Distribute conditioner throughout hair. Put on a plastic cap. Leave-On 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.

Gluten Free, No Parabens, No Pthalates, No Petrolatum, No Mineral Oil, No DEA, No Lye, No Animal Testing - PETA Certified - Cruelty Free

Ingredients: Aqua/Water/Eau, Punica Granatum Fruit Juice*, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Cocos Nucifera (Coconut) Oil*, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, Isopropyl Alcohol, Quaternium-80, Propylene Glycol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine, Beta Vulgaris (Beet) Root Extract, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Phenoxyethanol, Caprylyl Glycol, Polyacrylamide, Citric Acid, Maltodextrin, Acacia Senegal Gum, Silica, Red 33/CI 17200, Benzyl Benzoate, Limonene, Linalool  

Prepare to Style!

A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable.

This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.

Benefits

• Eases wet combing
• Helps strengthen hair
• Seals the cuticle layer
• Supports healthy hair growth
• Adds moisture and shine
• Prepares your hair for styling
• Especially beneficial if custard, gel or setting cream is to be applied for final styling

Usage

• Apply liberally to clean, wet detangled hair
• Distribute well throughout entire head hair, from root to tip
• Comb through to maintain tangle free alignment
• Proceed to style

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Extract, Betaine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Polyacrylamide, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene.

Long & Luxe GroYogurt with Pomegranate and Passion Fruit 

Leave-in Conditioner

• Eases wet combing.
• Adds moisture and shine.
• Helps strengthen hair to support greater hair lengths.
• Prepares your hair for styling.
• A must use before gel or setting cream to avoid flaking.

Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths   

Directions: Apply liberally to clean wet, detangled hair. Distribute well throughout entire head of hair, from root to tip. Comb through to maintain tangle free alignment. Keep hair very wet. Proceed to style with Curling Gel or Curl Enhancing Smoothie.

Gluten Free, No Parabens, No Pthalates, No Petrolatum, No Mineral Oil, No DEA, No Lye, No Animal Testing - PETA Certified - Cruelty Free

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice*, Punica Granatum Fruit Juice*, Cetearyl Alcohol, Cetyl Alcohol, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract*, Yogurt, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Keratin, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Betaine, Butyrospermum Parkii (Shea) Butter*, Elaeis Guineensis (Palm) Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Punica Granatum Seed Oil*, Piroctone Olamine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Ethylhexylglycerin, Beta Vulgaris (Beet) Root Extract, Polyacrylamide, Fragrance/Parfum, Maltodextrin, Acacia Senegal Gum, Silica, Red 33/CI17200, Benzyl Benzoate, Citral, Limonene, Linalool.

Delight for Your Coils and Curls.

Natural textured hair likes nothing better than rich conditioners produced by nature.

Coconut Oil and African Shea Butter are sure favorites!

Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine.

And who doesn't adore Shea Butter?

Both oils, however, can be a bit challenging to soften and work into the hair.

Now, via the wonders of submicron technology, a most beautiful blend of these rich emollients can now be sprayed on or easily massaged in.

Oh, how special!

Benefits

• Nourishes, softens and boosts shine
• Hydrates the hair shaft
• Seals –in moisture
• Helps protect against weather damage
• Moisturizes the scalp
• Concentrated and easy to use.

Usage

• Spray into palms and massage into hair. 
• May be used as a leave in treatment, as a companion product for twisting, or for general daily hair care and maintenance.

Ingredients

Long & Luxe Scalp Serum - 2oz - With Pomegranate and Passion Fruit 

Strengthening Hair Treatment

• A Nano Serum.
• The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palmetto help rejuvenate the scalp for healthier follicles and longer hair lengths.
• The scalp dryness is alleviated leaving a clear and healthy scalp with more moisture.

Directions: Using dropper, disperse 1ml of serum on affected areas. Use twice daily for best results.

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice*, Punica Granatum Fruit Juice*, Phytosterols, Polysorbate 80, Cetearyl Alcohol, Cucurbita Pepo (Pumpkin) Seed Oil, Punica Granatum Seed Oil*, Nigella Sativa Seed Oil, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Niacinamide, Betaine, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Butyrospermum Parkii (Shea) Butter*, Elaeis Guineensis (Palm) Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Avena Sativa (Oat) Kernel Oil, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Dicetyl Phosphate, Ceteth-10 Phosphate, Fragrance/Parfum, Sodium Benzoate, Ethylhexylglycerin, Beta Vulgaris (Beet) Root Extract, Acacia Senegal Gum, Maltodextrin, Silica, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Red 33/CI 17200, Benzyl Benzoate, Citral, Limonene, Linalool.

Daily Hair Revitalizer

Drink Up, Thirsty Hair! Look Alive, Dry Coils!

Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to make your hair smile.

All ingredients have been carefully selected to promote both the inner and outer beauty of your hair.

Benefits

• Shines
• Softens
• Hydrates
• Makes hair more pliable for enhanced manageability

Usage

• Apply a little or liberally depending upon your hair's need for moisture, manageability and vitality. 
• Also great after defining with Curling Custard or Twist & Shine Defining Cream to soften and enhance the finish. Also helps to combat flaking from styling products.

Ingredients

Aqua/Water/Eau, Glycine Soja (Soybean) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Prunus Armeniaca (Apricot) Kernel Oil, Betaine, Simmondsia Chinensis (Jojoba) Seed Oil, Triticum Vulgare (Wheat) Germ Oil, Beta Vulgaris (Beet) Root Extract, Beeswax/Cera Alba/Cire d’abeille, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Tocopheryl Linoleate, BHT, Ascorbic Acid, Sodium Bicarbonate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Xanthan Gum, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene), Cetyl Alcohol, Polysorbate 60, PEG-75 Lanolin, Laureth-9

Long & Luxe Scalp Serum - 2oz - With Pomegranate and Passion Fruit 

Strengthening Hair Treatment

• A Nano Serum.
• The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palmetto help rejuvenate the scalp for healthier follicles and longer hair lengths.
• The scalp dryness is alleviated leaving a clear and healthy scalp with more moisture.

Directions: Using dropper, disperse 1ml of serum on affected areas. Use twice daily for best results.

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice*, Punica Granatum Fruit Juice*, Phytosterols, Polysorbate 80, Cetearyl Alcohol, Cucurbita Pepo (Pumpkin) Seed Oil, Punica Granatum Seed Oil*, Nigella Sativa Seed Oil, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Niacinamide, Betaine, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Butyrospermum Parkii (Shea) Butter*, Elaeis Guineensis (Palm) Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Avena Sativa (Oat) Kernel Oil, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Dicetyl Phosphate, Ceteth-10 Phosphate, Fragrance/Parfum, Sodium Benzoate, Ethylhexylglycerin, Beta Vulgaris (Beet) Root Extract, Acacia Senegal Gum, Maltodextrin, Silica, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Red 33/CI 17200, Benzyl Benzoate, Citral, Limonene, Linalool.

Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max!

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.

Benefits

• Produces shiny, well-defined twists and twist outs
• Produces strong, lasting definition
• Minimizes frizz and maximizes smoothness
• Hydrates dry hair
• Helps promote healthy hair growth from the follicular level
• Helps prevent shedding and thinning

Usage

Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)

• Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
• Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done. 
• Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. 
• For twist outs, undo twists and separate, only after hair is completely dry.
• For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.

You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

Ingredients

Aqua/Water/Eau, Glycerin, Acetamide MEA, Betaine, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Triethanolamine, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Carbomer, Phytosterols, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Citrus Reticulata (Tangerine) Fruit Extract, Ceteareth-25, Laureth-23, TBHQ, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene, Linalool)

Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max!

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.

Benefits

• Produces shiny, well-defined twists and twist outs
• Produces strong, lasting definition
• Minimizes frizz and maximizes smoothness
• Hydrates dry hair
• Helps promote healthy hair growth from the follicular level
• Helps prevent shedding and thinning

Usage

Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)

• Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
• Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done. 
• Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. 
• For twist outs, undo twists and separate, only after hair is completely dry.
• For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.

You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

Ingredients

Aqua/Water/Eau, Glycerin, Acetamide MEA, Betaine, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Triethanolamine, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Carbomer, Phytosterols, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Citrus Reticulata (Tangerine) Fruit Extract, Ceteareth-25, Laureth-23, TBHQ, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene, Linalool)

Long & Luxe Curl Enhancing Smoothie - 16oz - With Pomegranate and Passion Fruit

Curl Defining Creme

• Delivers high definition twists and twist-out styles that are smooth, soft and shiny.
• This frizz-fighting, no flake, formula moisturizes and conditions.
• Light weight, hydrating formula – No residue build up with this.

Directions: Section hair off and apply to damp or dry hair from roots to tips. Start with a small amount and increase based on thickness of hair. Do not rinse out. Use once to twice a week for best results.

 Gluten Free, No Parabens, No Pthalates, No Petrolatum, No Mineral Oil, No DEA, No Lye, No Animal Testing - PETA Certified - Cruelty Free

Ingredients: Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice*, Punica Granatum Fruit Juice*, Hydrogenated Vegetable Oil, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Maltodextrin, Acacia Senegal Gum, Cera Alba/Bees Wax/Cire d'abeilla, Polysorbate 60, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Betaine, Niacinamide, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Hibiscus Rosa-Sinensis Flower Extract, Panthenol, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Piroctone Olamine, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Triethanolamine, Silica, Citric Acid, Red 33/CI17200, Polyacrylamide, Carbomer, Benzyl Benzoate, Citral, Limonene, Linalool.  

Smoothness Where You Want It. Provides Hold & Shine for Smooth Styling

Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your "do" where you desire sleekness.

Benefits

• Provides a secure hold
• Moisturizes
• Adds shine
• Rinses easily from the hair when it's time to cleanse
• Won't dry out, harden or roughen hair

Usage

• Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.

   Apply gel and smooth down, using your fingers or a soft natural bristle brush. 
• Allow hair to dry completely before touching it again.
• For next-day refreshing, dampen the area where the gel was applied, and smooth.

Ingredients

Aqua/Water/Eau, Betaine, Glycerin, Laureth-23, Triethanolamine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Carbomer, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene)

Rich Daily Moisturizer - Double Butter Cream

Lavish Your Coils and Curls. Give Your Hair What It's Asking For... the Moisture Needed to Feel and Look Amazing!

Moisture is essential for great natural coils and curls.

When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for.

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

Benefits

• Locks in moisture
• Gives dull dry hair softness, shine and manageability 
• Contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair
• Provides dehydrated hair with what it needs to look and behave its very best

Usage

• Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality. 
• Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed. 
• May also be used to set soft lustrous twists and twist-outs.

Ingredients

Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Ethoxylated Sorbitan Ester, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba/Beeswax/Cire d'abeille, Lanolin, Betaine, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Tocopheryl Acetate, Triethanolamine, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene), Curcuma Longa (Turmeric) Root Powder

Sulfate-Free Moisturizing Cleanser

Provides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair Growth

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.

Benefits

• Cleanses hair of residue and product build-up
• Moisturizes as it cleanses
• Rids scalp of excess sebum, environmental impurities and shedding scalp debris 
• Provides a soothing scalp treatment
• Helps promote a healthy environment for hair growth

Usage

• Wet hair thoroughly.
• Rub a liberal amount within palms and distribute throughout hair. 
• Lather product through hair and massage into scalp. 
• Carefully detangle hair with a wide-tooth comb. 
• Leave on 3-5 minutes in order to eliminate shedding scalp debris. 
• Rinse well.
• Repeat only if necessary to remove excessive product build up.

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Sodium Cocoamphopropionate, Hydroxypropyl Starch Phosphate, Behentrimonium Chloride, Citrus Reticulata (Tangerine) Fruit Extract, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Glycerin, Phytosterols, Serenoa Serrulata Fruit Extract, Ricinus Communis (Castor) Seed Oil, Curcuma Longa (Turmeric) Root Powder, Piroctone Olamine, Cetrimonium Chloride, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum (Limonene), Potassium Sorbate

CoWash is the way to cleanse!

Help prevent itchiness and soothes scalp with Olive Oil and Tea Tree Oil.

Relieves scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff.

Hydrate dry hair for more vibrant, manageable coils and curls.

Benefits

• Fights dry & itchy scalp and dandruff
• Help prevent itchiness
• Hydrates hair

Usage

For best results, use at least twice a week, or as directed by a doctor. Shake well before use. Rub a liberal amount of product between palms and distribute throughout hair and scalp. Work product through hair & massage scalp with fingertips as you would a conventional shampoo. For easy detangling carefully comb through hair with a wide-tooth comb before rinsing co-wash from hair. Rinse and repeat if needed. Follow with conditioning.

Ingredients

Active Ingredient: 1.00% Zinc Pyrithione

Inactive Ingredients: Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetrimonium Chloride, Glycerin, Quaternium-18, Polysorbate 60, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Phytosterols, Mentha Piperita (Peppermint) Oil, Stearamidopropyl Dimethylamine , Caprylic Acid, Quaternium-80, Propanediol, Cocos Nucifera (Coconut) Oil, Fragrance/Parfum, Phenoxyethanol, Potassium Chloride, Linum Usitatissimum (Linseed) Seed Extract, Ceramide NG, Sodium Lauroyl Lactylate, Caprylyl Glycol, Piroctone Olamine, Menthol, Polyacrylamide, Origanum Vulgare Leaf Extract, Propylene Glycol Dicaprylate/Dicaprate, Sodium Cocoyl Isethionate, Coconut Fatty Acids, Sodium Lauroyl Glutamate, PEG-3 Distearate, Laureth-9, PEG-8, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Citric Acid, Polyquaternium-37, PPG-1 Trideceth-6, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool

Dandruff has met its match! Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. This conditioner soothes Dry and Itchy scalp while detangling and moisturizing hair.

Benefits

• Fights Dry & Itchy scalp
• Fights Dandruff
• Moisturizes and Promotes Shine
• Strengthens and Repairs Hair 

Usage

For best results, use at least twice a week, or as directed by a doctor. Shake well before use. After shampooing apply by massaging onto wet hair and scalp. Follow with As I Am Dry & Itchy Scalp Care Leave-In Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment.

Ingredients

Active Ingredient: 1.00% Zinc Pyrithione

Inactive Ingredients: Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Betaine, Glycerin, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Fragrance/Parfum, Mentha Piperita (Peppermint) Oil, Phytosterols, Polyquaternium-37, Linum Usitatissimum (Linseed) Seed Extract, Piroctone Olamine, Quaternium-53, Stearamidopropyl Dimethylamine, Caprylic Acid, Quaternium-80, Polyquaternium-10, Propylene Glycol Dicaprylate/Dicaprate, Phenoxyethanol, Polyacrylamide, Caprylyl Glycol, Menthol, Propylene Glycol, PPG-1 Trideceth-6, Origanum Vulgare Leaf Extract, Citric Acid, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool